LuxoraFX Brand Kit
Official brand guidelines, logos, and assets for our brand.
Logo Icons
Our primary logo icons should be used in square contexts such as app icons, favicons, and social media profiles. Always use the appropriate version based on the background color.
Maintain a minimum clear space equal to the height of the "L" letter around the logo
Minimum size: 24px for digital applications, 8mm for print
For Dark Backgrounds
For Light Backgrounds
Full Logos
Our full logo should be the primary choice for most marketing materials, website headers, and official documents. Use the appropriate version based on the background color for maximum readability.
Use the full logo as the primary visual identifier for LuxoraFX
Minimum width: 120px for digital applications, 35mm for print
For Dark Backgrounds
For Light Backgrounds
Brand Name Variants
Our brand name has several official variants, each with specific usage guidelines. Always capitalize as shown below and maintain consistent spelling and spacing. When referring to specific features or releases from any of our brands, please capitalize them as proper nouns (e.g. "LUXORA FX Strategy").
Brand Name Guidelines
- Always use all capital letters for each brand variant
- Maintain proper spacing between words
- Never abbreviate or alter the brand names
Parent brand name used for corporate communications and parent company references.
Main trading platform brand for forex and commodities trading services.
Proprietary trader funding program branding for trader evaluation and capital allocation.
Financial market analysis and institutional trading services brand.
Color Palette
Our color palette is carefully selected to convey trust, innovation, and professionalism. The primary colors are used for main interface elements, while secondary colors are used for accents and highlights.
Primary Dark
Primary backgrounds, headers
Primary
Buttons, active states
Primary Light
Highlights, accents
Secondary
Success states, gradients
Color Usage
- Use primary dark for main backgrounds and headers
- Use primary for buttons and active elements
- Use secondary colors as accents and highlights
Accessibility
All color combinations in our palette meet WCAG 2.1 AA standards for accessibility. When using these colors, ensure sufficient contrast between text and backgrounds.
Typography
Typography is a critical element of our brand identity. We use Inter as our primary typeface for its clean, modern appearance and excellent readability across all devices and sizes.
Headings
H1 - Inter Bold - 36px/48px
Main Heading
H2 - Inter Bold - 30px/40px
Section Heading
H3 - Inter Bold - 24px/32px
Subsection Heading
H4 - Inter Bold - 20px/28px
Card Heading
Body Text
Large - Inter Regular - 18px/28px
Our platform provides traders with institutional-grade tools and capital to maximize their trading potential.
Regular - Inter Regular - 16px/24px
LuxoraFX offers various funding options to suit different trading styles and experience levels. Our evaluation process is designed to identify skilled traders.
Small - Inter Regular - 14px/20px
Used for notes, captions, and secondary information that requires less visual emphasis but maintains readability across devices.
Font Usage
- Use Inter Bold for all headings and emphasis
- Use Inter Regular for body text and UI elements
- Maintain hierarchy by using appropriate font sizes
Font Download
Inter is an open-source font available from Google Fonts. Download the font package or include it in your projects via CDN.
Download Inter Font FamilyLogo Usage Guidelines
To maintain brand consistency, please follow these guidelines when using our logos. Consistent application of these rules helps strengthen our brand recognition and ensures a professional appearance across all touchpoints.
Do
- Use the provided logo files without alteration
- Maintain clear space around the logo (minimum equal to the height of the "L")
- Use the appropriate color version for the background
- Scale the logo proportionally
Don't
- Change the logo colors
- Distort or stretch the logo
- Add effects like shadows or outlines
- Place the logo on busy backgrounds that reduce legibility
Need Help?
For any questions regarding the use of our brand assets or to request additional formats, please contact our marketing team.
Contact: [email protected]